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Would You Buy Back Links? The Role of Backlinks in Search Engine Optimization

Backlinks are the hot subject of discussion these days. A lot of folks believe that backlinks are outdated and does not influence search results anymore. But in contrast to these many opinions, backlinks remain an extremely, terribly valuable commodity for search engine giants like Google and Msn. Of course, the PC geeks at Google and Msn have changed their algorithms several times over, but that does not mean that the concept of backlinks has been eliminated from their algorithms. Backlinks connect different sites on the net in the same way the same way that the threads in a spider’s web connect to all the other threads. As a result of this, all the sites on the net are interconnected directly or indirectly by backlinks.

Definition

So what’s a backlink? Backlinks could be outlined as “hypertext links pointing towards a selected domain name”. In more technical terms, any link which is received by one web node, from another web node is referred to as a backlink. Backlinks could also be referred to as “Incoming links”, “Inbound links” or simply, “Inlinks”.

Functions of Backlinks

So what’s the basic function of backlinks? Popular search engines take under consideration all the backlinks that point to a selected site. However, backlinks could be of two types, natural and those built by the web administrator. Natural backlinks, or those backlinks which are on-topic are more valuable.

Sites naturally connect to other sites, for advertisement purposes if there’s no incentive provided by search engines. This is known as an on-topic backlink and is valued much more by search engine backlinks than links which are there simply for the sake of having backlinks.

Therefore, this teaches web designers to target the users. Of course, search engines play a massive role in web page designing, but the lesson learnt from here is that concrete material, formatted in an enticing way must be provided in the site and, as a result of this, the site pulls a greater number of people.

The basic technique of a search engine like Google, is to count all the existing backlinks, leading to a site and ranking them according to their pertinence or significance to the subject and then alloting them their PR or PageRank to the site in question. Thus the greater number of relevant backlinks to a site, the better or higher their ranking. Therefore, websites employ SEO in order to extend the amount of backlinks which connect to their site.

But one must bear in mind, that these backlinks must be from proper websites which have relevancy to the subject and as importantly, have a high PR. This, naturally will generate a greater number of visitors to the internet site that the link leads to. Another crucial factor to be considered is the anchor text for a backlink. The anchor text may be outlined as the text material which labels the hyperlink which links back to the first site.

Therefore, regardless of the ongoing debate, backlinks to play a big part in SEO and though it may be laborious, it is an old formula to get desired results.

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What is success? To laugh often and much; To win the respect of intelligent people and the affection of children; To earn the appreciation of honest critics and endure the betrayal of false friends; To appreciate beauty; To find the best in others; To leave the world a bit better, whether by a healthy child, a garden patch or a redeemed social condition; To know even one life has breathed easier because you have lived; That is to have succeeded.

- Ralph Waldo Emerson

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