The Ins And Outs Of Video Broadcast!
video Marketing
video Production be it for video streaming on your web site, training videos, corporate or sales videos, videos for trade show displays, even post production video changes in previously shot videos can go a lot smoother if some of the following areas of your presentation are addressed ahead of time.
1. What is your vision for the final product?
Mood: upbeat, marketing, fast paced OR solemn, serious, slower paced
Type: educational, training, informational, entertainment, marketing
Intended Purpose: internal employees, new hires, potential clients, existing clients, new clients, mass public
Distribution: DVD, web, broadcast (closed circuit or public)
2. Who will be speaking on camera, who will be representing your company?
*things to think about: just because a person is great and dynamic in front of a large audience does not mean they will be great in front of an individual camera. Try and choose someone who is good at speaking one-on-one.
3. What does the outline of your video look like?
*spend some time putting together a brief outline or even a list of major talking points and how much time you foresee spending on each point.
4. What do you like or not like? What things do you want to incorporate and what things do you want to not include?
*look around online at other videos out there. Even if they do not pertain to your industry, find things that you like and dislike.
5. What will your entertainment be?
*No matter the subject or content, any video longer than 30 seconds must have some type of entertainment value, even if it is very slight? What will be your entertainment value to keep your audience’s attention?
(comic relief from the speaker, witty banter between 2 speakers or over the top comedy…)
What does the Streaming Video company need from you?
outline or narration for your video. A writing staff the production company you choose should help you tweak this and make it broadcast ready at which point you will get a final review of all scripts to omit or add additional info at your discretion.
likes and dislikes found in other video content out there on the web.
Time Frame. One you have determined an outline for your video(s), try and determine how much time it would take (in your opinion) to capture each one of these on video.
Video Editing
On-camera and voice over talent is supplied. Graphics and animation. An 8 to 10 hour 1-day photo-shoot at the location of the companies choosing. Often 4 hour shoot will suffice. Typically Access to stock videos for fill shots is also available for filler. A producer and a script writer is assigned to the project where script writers produce a draft of the script, and sent for discussion and editing. When that’s approved the Shoot is scheduled upon script approval (It doesn’t have to take place right away, just scheduled.)
The Script writer produces a “Shot Sheet” for every scene in video. After the one-day shoot, the raw footage goes into editing, and apply the script to visuals, add music, voiceover and graphics. More likely than not a link is sent for a time-coded video on an FTP sight for your examination and edit changes. Your editing changes are made. After the company approves the changes, the final video is delivered in the medium desired by the your company (DVD, CD, VHS). The better video companies will sign over ownership of all the B-roll video footage to their clients. Including the Master Copy and B-Roll.
Video Broadcast
While preparation is required it is not always a difficult process. A Good Streaming Video company can help you along and make your entrance into the video marketing arena a grand entrance.
Good luck!!
